Working notes from inside the work.
We write about what we are learning, what we are getting wrong, and what we wish the rest of the partner ecosystem would say out loud. Open access. No email gate. The reader should finish smarter, with or without ever hiring us.
The piece that explains the firm.
Every D365 partner is announcing the same AI strategy. Most are using it to ship the same problem at scale.
The race in Microsoft Dynamics 365 right now is to use AI for offshore delivery leverage. The thing that was already most broken in partner relationships — the gap between the senior person who sold the work and the team that delivers it — is what scale-out AI delivery makes worse. There is a different shape to this technology that we think is more honest about what it is good at and what it is not.
Read the essayOne substantive piece a month. Authored. Not gated.
Most D365 Field Service rollouts fail at change management, not configuration.
A look at thirty recent Field Service implementations, and the pattern we see in the ones that did not stick. The configuration was usually fine. The dispatcher's afternoon was not.
Lucas Diaz · 8 min · April 2026
The AI Implementation Methodology, in plain English.
What our AI-assisted discovery actually does, what it doesn't, and where the senior consultant's judgment is still the whole job. Written so a buyer can ask the next partner the right questions.
Andreas Vogel · 10 min · March 2026
Phased beats big-bang for global F&SC. The reason, and the way to pick the phasing order.
A working note on why we sequence global manufacturing rollouts the way we do — and the call we made on Britax that we would make again.
Andreas Vogel · 9 min · February 2026
What the Microsoft Engineering Innovation Committee actually delivers (and what it doesn't).
A look inside our quarterly working sessions with Microsoft product teams, and the practical difference it makes on a customer engagement. Honest about the parts that are credentialing, and the parts that are real.
Lucas Diaz · 7 min · January 2026
Running a social-enterprise program inside a profitable firm. Three things we got wrong first.
Notes on the operational mistakes we made building Dynamics for Good — and what we'd tell a peer firm that wanted to start one. Pro bono is the easy part. Staffing it without resentment is not.
Lucas Diaz · 11 min · December 2025
A small US team beats a large offshore team on D365 work that needs judgment. The math.
A look at the unit economics of senior US delivery vs. offshore scale, the parts of an implementation where it actually matters, and where the conventional wisdom holds up. Lucas worked both sides at Hitachi before starting Ludia.
Lucas Diaz · 13 min · November 2025
Things we are writing about across the year.
The AI Implementation Methodology
A multi-piece arc on how the methodology runs, where it earns its keep, and where senior judgment is still the whole job.
Field Service in practice
Patterns we see across heavy equipment, energy, and mechanical contractor implementations. What the dispatcher is doing matters more than the configuration.
The senior US delivery model
A working argument against the offshore-scale-out AI playbook the rest of the partner ecosystem is running. Built from cases, not from theory.
One email when we publish. No drip campaign.
Roughly one piece per month. From Lucas or Andreas, by name. If you want to read our work and never speak to us, that is a totally fine outcome.